When we started working together on the brand foundation, we were able to understand Mason & Martindale’s goals and learn about their target audience. This helped us develop a clear understanding of what they wanted to achieve with their visual branding, which allowed us to structure our work around that goal.

We created logos, icons, illustrations, custom color palettes and typography for Mason & Martindale’s brand. These assets are designed with strategy in mind so that they're easy for users to recognize at a glance and don't distract from the content or detract from the message.

The final result is a suite of powerful brand assets that will help Mason & Martindale achieve their goals and resonate with their audience!

We know that when you're building a website, you want to make sure it's going to be easy for your audience to navigate and use. That's why we develop websites in a strategic manner, understanding how the information should flow and work as if it's a sales funnel. Alongside this strategy, it is important to ensure the website is cohesive with your brand to continue building brand recognition. By understanding their target audience we can strategically organize content to have lasting results on those who visit their website. The most important step was ensuring that the website was built in such a way that the client is able to upkeep and edit it on their own as time goes on- a sustainable approach to website design and business growth.

We managed Mason & Martindale’s social media channels for a few months. In order to create buzz around their new products, we created an editorial calendar where we would follow content pillars to engage with the community and create buzz around the new items in their shop. This included hashtag strategy, managing messages and comments, and engaging with others in their niche community.

In addition to working on social media strategies for our clients, we also create Canva Templates for evergreen content for their social media platforms. These templates allow companies to reuse branded & appealing content across multiple platforms without having to create new content each time.