We started by defining Hire Up Strategies’ brand. We knew they wanted to appeal to their local community and those who were environmentally friendly, so we focused on their target audience and the kind of people they wanted to attract.

Next, we uncovered Hire Up Strategies’ identity—their brand values, mission and vision. These are all pieces of what makes them unique and stand out from the competition.

Once we understood who they were and how they wanted to be perceived, it was time to find their voice! We used a few activities in our brand strategy sessions to help us find Hire Up Strategies’ style and tone. This helped us understand where they fit in terms of market trends and what made them unique.

Finally, we worked with Hire Up Strategies’ over a few weeks on developing a clear understanding of everything they had just learned: the future steps for their company!

When we started working together on the brand foundation, we were able to understand Hire Up Strategies’ goals and learn about their target audience. This helped us develop a clear understanding of what they wanted to achieve with their visual branding, which allowed us to structure our work around that goal.

We created logos, icons, illustrations, custom color palettes and typography for Hire Up Strategies’ brand. These assets are designed with strategy in mind so that they're easy for users to recognize at a glance and don't distract from the content or detract from the message.

The final result is a suite of powerful brand assets that will help Hire Up Strategies’ achieve their goals and resonate with their audience!