When we started working together on the brand foundation, we were able to understand Fundamentals Coaching’s goals and learn about their target audience. This helped us develop a clear understanding of what they wanted to achieve with their visual branding, which allowed us to structure our work around that goal.

We created logos, icons, illustrations, custom color palettes and typography for Fundamentals Coaching’s brand. These assets are designed with strategy in mind so that they're easy for users to recognize at a glance and don't distract from the content or detract from the message.

The final result is a suite of powerful brand assets that will help Fundamentals Coaching achieve their goals and resonate with their audience!

We know that when you're building a website, you want to make sure it's going to be easy for your audience to navigate and use. That's why we develop websites in a strategic manner, understanding how the information should flow and work as if it's a sales funnel. Alongside this strategy, it is important to ensure the website is cohesive with your brand to continue building brand recognition. By understanding their target audience we can strategically organize content to have lasting results on those who visit their website. The most important step was ensuring that the website was built in such a way that the client is able to upkeep and edit it on their own as time goes on- a sustainable approach to website design and business growth.