We started by defining Fullview Forward’s brand. We knew they wanted to appeal to their local community and those who were environmentally friendly, so we focused on their target audience and the kind of people they wanted to attract.

Next, we uncovered Fullview Forward’s identity—their brand values, mission and vision. These are all pieces of what makes them unique and stand out from the competition.

Once we understood who they were and how they wanted to be perceived, it was time to find their voice! We used a few activities in our brand strategy sessions to help us find Fullview Forward’s style and tone. This helped us understand where they fit in terms of market trends and what made them unique.

Finally, we worked with Fullview Forward’s over a few weeks on developing a clear understanding of everything they had just learned: the future steps for their company!

When we started working together on the brand foundation, we were able to understand Fullview Forward’s goals and learn about their target audience. This helped us develop a clear understanding of what they wanted to achieve with their visual branding, which allowed us to structure our work around that goal.

We created logos, icons, illustrations, custom color palettes and typography for Fullview Forward’s brand. These assets are designed with strategy in mind so that they're easy for users to recognize at a glance and don't distract from the content or detract from the message.

The final result is a suite of powerful brand assets that will help Fullview Forward’s achieve their goals and resonate with their audience!

In addition to working on social media strategies for our clients, we also create Canva Templates for evergreen content for their social media platforms. These templates allow companies to reuse branded & appealing content across multiple platforms without having to create new content each time.