We started by defining Andreá’s brand. We knew they wanted to appeal to their local community and those who were environmentally friendly, so we focused on their target audience and the kind of people they wanted to attract.

Next, we uncovered Andreá’s identity—their brand values, mission and vision. These are all pieces of what makes them unique and stand out from the competition.

Once we understood who they were and how they wanted to be perceived, it was time to find their voice! We used a few activities in our brand strategy sessions to help us find Andreá’s style and tone. This helped us understand where they fit in terms of market trends and what made them unique.

Finally, we worked with Andreá’s over a few weeks on developing a clear understanding of everything they had just learned: the future steps for their company!

When we started working together on the brand foundation, we were able to understand Andreá’s goals and learn about their target audience. This helped us develop a clear understanding of what they wanted to achieve with their visual branding, which allowed us to structure our work around that goal.

We created logos, icons, illustrations, custom color palettes and typography for Andreá’sbrand. These assets are designed with strategy in mind so that they're easy for users to recognize at a glance and don't distract from the content or detract from the message.

The final result is a suite of powerful brand assets that will help Andreá’s achieve their goals and resonate with their audience!

We know that when you're building a website, you want to make sure it's going to be easy for your audience to navigate and use. That's why we develop websites in a strategic manner, understanding how the information should flow and work as if it's a sales funnel. Alongside this strategy, it is important to ensure the website is cohesive with your brand to continue building brand recognition. By understanding their target audience we can strategically organize content to have lasting results on those who visit their website. The most important step was ensuring that the website was built in such a way that the client is able to upkeep and edit it on their own as time goes on- a sustainable approach to website design and business growth.